A confident data instrument for the people who sign the lease.
MapWorthy was built by operators who spent a decade watching good concepts land in bad places — and vice versa — because the room could not agree on what "good" looked like. This is the tool we wished we had every one of those meetings.
Every number shown is true. Every band word is earned.
The report is the product. We do not decorate it. Composite scores render as a ring with a verdict word beneath. Factors render as band words — Strong, Solid, Moderate, Weak, Critical gap — so a café in Edmonton and a drive-thru in Calgary are readable on the same axis. Any decision-maker can read it. That is the point.
- Confident, plain voice. No "unlock insights." No "AI-powered."
- Data-honest. Sample data is labeled sample. Zoning flags for verification, never bylaw citations.
- Fictional brands only in marketing samples. Real client data never leaves an account.
We stay in our lane.
MapWorthy is a site-and-market-read instrument. It is not an underwriting tool, not a franchise-agreement engine, not a construction estimator. When we do not know something, the report says so. "Flagged for verification" is a specific answer, not a hedge.
- No dollar revenue predictions on marketing pages. Percentile bands only.
- No franchise-agreement ingestion.
- No claim of causation we cannot show correlation for.