02 / Market Grader
Rank the map before you commit to it.
Grade a longlist of cities, metros, DMAs, or custom trade areas for any brand or category. Every market scored on the same axes. Every ranking defensible. No black-box "heatmap of the year."
What you get
A leaderboard for your growth thesis.
Upload a list of markets — or pick from ours — and choose the category or brand DNA you're grading against. The result is a leaderboard you can sort, filter, and take into the room.
- Compare up to 50 markets on the same eight factor axes.
- See the factor doing the heavy lifting (or the one dragging the score).
- Toggle between category-level ("coffee") and brand-level ("your DNA") views.
- Export a shortlist with a one-line reason for every rank.
Example
MarketScoreRead
Edmonton, AB82Daytime density
Red Deer, AB79Repeat visits
Calgary, AB77Saturated
Lethbridge, AB71Weekend gap
Medicine Hat, AB62Thin density
For every industry
One grader. Every category on the roadmap.
The market lens runs the same way for a coffee brand, a pediatric dental group, a boutique fitness chain, or a pet-care franchisor. The factor weights change with the concept. Your thesis stays honest.
- Category grades: food, health care, service, pet, retail, fitness, home services, auto.
- Brand grades: uploads your store DNA to compare markets that look like your winners.
- Custom trade areas: draw a polygon, upload a zip list, or pick a drivetime ring.
Example
Daytime density — 28%
Repeat visits — 22%
Category room — 18%
Access — 14%
Income mix — 10%
Growth signal — 8%
Rank with confidence