These terms are an agreement between you and MapWorthy Inc. ("MapWorthy", "we") governing your use of mapworthysites.com and the MapWorthy service. You agree to them by ticking the box when you create your account, and we keep a record of when you agreed and to which version. If we change these terms materially, we may ask you to agree again. If you are using MapWorthy on behalf of a company, you confirm you have authority to bind that company, and "you" means the company.
1. What MapWorthy is — and what it is not
MapWorthy is a site-evaluation instrument. It scores candidate locations against a set of weighted factors using demographic, competitive, and street-level data, and returns a score, a verdict, and the reasons behind them.
MapWorthy is an informational tool, not professional advice. Evaluations are not real-estate, investment, legal, or financial advice, and a verdict is not a guarantee or prediction of business performance at any location. Site decisions involve factors no dataset captures — lease terms, operator quality, timing, luck. You are responsible for your own decisions, for independently verifying any information material to them, and for complying with your franchise agreements and local requirements. Verify zoning, permitted use, and site conditions with the relevant municipality and your own advisors before committing to any site.
MapWorthy reports, scores, and revenue estimates are provided for your internal site-screening use only. They are not financial performance representations, earnings claims, or projections within the meaning of the FTC Franchise Rule, provincial franchise legislation, or any similar law, and they must not be included in a franchise disclosure document or presented to prospective franchisees as a representation of expected sales, income, or profits. You are solely responsible for your own compliance with franchise disclosure laws.
2. Your account
You must provide accurate information, keep your credentials confidential, and be at least 18. You are responsible for activity under your account. Tell us promptly at the contact below if you believe your account has been compromised.
3. Plans, billing, and changes
- Free plan: one brand profile and a fixed number of evaluations, as described at signup. No payment details are required.
- Monthly plans: Starter, Pro, and Broker & Team, at the prices shown at checkout, with 10, 30, or 60 site evaluations each month. Fresh evaluations count against the allowance; re-opening a recent evaluation does not. Unused evaluations do not carry over to the next month. Your plan renews automatically each month until you cancel.
- Single Site Report: a one-time payment, at the price shown at checkout, for one paid report on a site you choose after paying. Reports for Canadian sites include Full census data. The report stays open for 30 days after you use it; print or save a copy to keep it longer. Only the owner of an account on the free plan can buy one, and you can hold one unused report at a time. It is non-refundable, except where the law requires a refund. If its payment is refunded, the report closes.
- Top-ups: while your monthly plan is active, you can buy extra evaluations at the price shown at checkout. Unused top-up evaluations carry over while your plan stays active and end when your plan ends. They are not refunded, including when you use the automatic refund. If a top-up payment arrives after your plan has ended, it is refunded in full.
- Prices and payments: you pay in Canadian dollars if you pick a Canadian province at checkout, or in US dollars if you pick a US state, plus any sales tax we are required to collect. Payments are processed by Stripe. We can't accept purchases from Saskatchewan or Manitoba: if your card's billing address is in either province, the payment is refunded in full automatically and nothing is added to your account.
- Changing plans: if you move to a higher plan, the change takes effect right away and you are charged the difference at that time. Evaluations you have already used in that billing period still count. If you move to a lower plan, the change takes effect on your next billing date, and there is no refund or credit for the difference.
- Refunds: you can get one automatic refund per account. It is available on a monthly plan within 7 days of the payment, if you have used no more than 1 evaluation in that billing period, have not upgraded in that period, and your payment is not overdue. The refund is the amount you paid for that period minus US$3.50, or minus CA$5 if you paid in Canadian dollars. Your plan ends when the refund is made, and any free reports you have used stay used. Any other refund request can be sent to mapworthysites@gmail.com and is at MapWorthy's discretion.
- Cancellation: you can cancel any time; cancellation takes effect at the end of the period you have paid for. Apart from the automatic refund above, we do not provide partial-month refunds.
- Price changes: we may change prices with at least 30 days' notice by email; changes apply from your next billing period.
- Billing address: to change the billing address on your account, email mapworthysites@gmail.com.
- Multi-brand and calibration arrangements are governed by the written terms agreed for those engagements, which supplement these terms.
4. Acceptable use
You agree not to:
- share account access outside your organization, or resell, republish, or offer the service or its reports as a competing product or data feed;
- probe, scrape, bulk-extract, or systematically harvest the service or its underlying data, or attempt to reconstruct MapWorthy's scoring model, weights, or thresholds;
- circumvent usage limits, quotas, or access controls, or misrepresent your identity to obtain additional free usage;
- use the service in violation of law, or to evaluate addresses for any purpose other than legitimate business site assessment.
Reports are for your internal business use, which includes sharing them with your own stakeholders — partners, franchisees, banks, landlords, and advisors — in the ordinary course of a site decision.
5. Your data
Your brand configurations, the addresses you evaluate, and your saved evaluations are your business information. We do not disclose them to other customers, and unless you tick "Help improve MapWorthy", we do not use them to build products for anyone else. Our handling of personal information is described in the Privacy Policy, which forms part of these terms. You are responsible for having the right to evaluate the addresses you submit.
If you tick "Help improve MapWorthy" when you sign up, you also allow us to use the addresses and business types you search, combined with other users' searches and with your name and company removed, to study how restaurants and other businesses choose locations in Canada and the US. We never show your individual searches to other customers. You can withdraw this anytime by emailing mapworthysites@gmail.com.
6. Third-party data
Reports incorporate data from third-party sources, including Google Maps Platform, Statistics Canada, the United States Census Bureau, OpenStreetMap contributors, and routing providers. That data belongs to its providers and is subject to their terms. Data can be incomplete, out of date, or wrong at any given address; where material data is unavailable, reports say so rather than estimate. We do not warrant the accuracy or completeness of any third-party data.
MapWorthy includes Google Maps features and content. By using MapWorthy, you agree that your use of Google Maps features and content is subject to the then-current Google Maps End User Additional Terms of Service (https://maps.google.com/help/terms_maps/) and the Google Privacy Policy (https://policies.google.com/privacy).
7. Our intellectual property
The service — including its scoring methodology, software, and design — is MapWorthy's intellectual property. We grant you a limited, non-exclusive, non-transferable right to use it under these terms. You keep ownership of the information you put in; we keep ownership of the instrument.
8. Availability and changes to the service
We aim for the service to be available and accurate, but it is provided "as is" and "as available," without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We may improve or modify features; if we materially reduce what a paid plan includes, we will notify you in advance.
9. Limitation of liability
To the maximum extent permitted by law: MapWorthy is not liable for indirect, incidental, consequential, special, or punitive damages, or for lost profits, lost revenue, or business losses — including losses arising from any site decision made with or without regard to an evaluation. Our total aggregate liability for all claims arising out of the service is limited to the amounts you paid us in the twelve months before the event giving rise to the claim (or CAD $100 if you have paid nothing). Some jurisdictions do not allow certain exclusions; where that is the case, these limits apply to the fullest extent permitted.
10. Indemnity
You will indemnify MapWorthy against third-party claims arising from your breach of these terms or your unlawful use of the service.
11. Suspension and termination
You may close your account at any time. We may suspend or terminate accounts that materially breach these terms, with notice where practicable. On termination, sections 5–10 survive, and data deletion follows the Privacy Policy.
12. Changes to these terms
If we change these terms materially, we will notify account holders by email at least 30 days before the change takes effect. Continued use after the effective date is acceptance.
13. Governing law
These terms are governed by the laws of the Province of Alberta and the federal laws of Canada applicable there. Courts located in Alberta have exclusive jurisdiction, and each party waives objection to that venue. If you are a US customer, you agree that the service is provided from Canada.
14. Contact
mapworthysites@gmail.com
MapWorthy · Alberta, Canada