MapWorthy

Growing your franchise? Put every new unit in the right place.

Location analysis built around your brand.

Every new unit is a bet on a location. MapWorthy checks each site against what your brand needs, with a source and a date under every number, so you can show franchisees why a site fits before they sign.

Check your first address free.
Every new unit is a bet on a location.
Check each site against what your brand needs.
Show franchisees why a site fits, before they sign.

Which tool fits your business

Site report

For restaurants. Enter a Canadian address and get a score and an answer with its reasons, when the data allows.

Restaurant types: Burger, Chicken, Pizza, Sandwich & Deli, Mexican, Middle Eastern & Mediterranean, Asian & Noodle, Sushi, Indian, Coffee & Café, Beverage & Snack, Dessert & Bakery, Breakfast & Bagel, Seafood, BBQ & Smokehouse, Salad & Health Bowl, Poutine & Fries, Caribbean & Jerk, Cheesesteak, Pita & Wrap, Hot Dog, Latin American, Plant-Based & Vegan.

Market grader

For home-service and care businesses. Gives Canadian towns and cities a score out of 100. It does not cover restaurants.

Industries: Water treatment & softeners, Pest control, Painting & decorating, Moving & junk removal, Non-medical senior care, Assisted living & retirement residences, Restoration & remediation, Garage doors, Window coverings & blinds, Closet & home organization, Flooring, Tree care.

Why location matters

Franchising supports about
1.7 million
jobs in Canada.
Canadian Franchise Association, Economic Outlook 2023
Franchising was forecast to contribute about
$117 billion
to Canada's economy in 2024.
Canadian Franchise Association, Economic Outlook 2023
About
1 in 4
smaller franchise brands say underperforming franchisees limit their growth.
Franchise Business Review, Franchising Outlook 2026
28%
of large franchise brands say real estate costs limit their growth.
Franchise Business Review, Franchising Outlook 2026
Tips and tricks by MapWorthy
01

Franchising supports about 1.7 million jobs in Canada, and every new unit carries your brand's name. Choose markets with care before you sell territories. MapWorthy shows the people and the competitors around any address you are weighing.

02

Franchising was forecast to contribute about $117 billion to Canada's economy in 2024. If you are growing, see which markets suit your concept first. MapWorthy's market grader gives Canadian towns and cities a score out of 100 for how well the local market suits a home-service or care business. It does not cover restaurants.

03

About 1 in 4 smaller franchise brands say underperforming franchisees limit their growth. A weak site is hard to fix after opening. MapWorthy checks each site against what your brand needs before a franchisee signs.

04

28% of large franchise brands say real estate costs limit their growth. Put lease money only into sites that fit. MapWorthy helps you show franchisees why a site fits, before they sign.

Franchising supports about
1.7 million
jobs in Canada.
Canadian Franchise Association, Economic Outlook 2023
Tips and tricks by MapWorthy

Franchising supports about 1.7 million jobs in Canada, and every new unit carries your brand's name. Choose markets with care before you sell territories. MapWorthy shows the people and the competitors around any address you are weighing.

Franchising was forecast to contribute about
$117 billion
to Canada's economy in 2024.
Canadian Franchise Association, Economic Outlook 2023
Tips and tricks by MapWorthy

Franchising was forecast to contribute about $117 billion to Canada's economy in 2024. If you are growing, see which markets suit your concept first. MapWorthy's market grader gives Canadian towns and cities a score out of 100 for how well the local market suits a home-service or care business. It does not cover restaurants.

About
1 in 4
smaller franchise brands say underperforming franchisees limit their growth.
Franchise Business Review, Franchising Outlook 2026
Tips and tricks by MapWorthy

About 1 in 4 smaller franchise brands say underperforming franchisees limit their growth. A weak site is hard to fix after opening. MapWorthy checks each site against what your brand needs before a franchisee signs.

28%
of large franchise brands say real estate costs limit their growth.
Franchise Business Review, Franchising Outlook 2026
Tips and tricks by MapWorthy

28% of large franchise brands say real estate costs limit their growth. Put lease money only into sites that fit. MapWorthy helps you show franchisees why a site fits, before they sign.

N
0250 m500 m
Example
Example report. The places, names and numbers are for illustration only.
for an independent café

104 Street NW, Edmonton

WORTHY
Deal-breakers
75
out of 100
Data completeness: High
Get directions

Location summary

for an independent café

About 143,257 people lived within 5 km at the 2021 Census. In the census area containing the site, median household income was $78,000 in 2020 and median age was 36.0 at the 2021 Census. The nearest published traffic count is 24,900 vehicles a day on 104 Street North of 61 Avenue, about 40 m away (City of Edmonton, 2022).

Nearest Northline Tacos
4.9 km
Google Places, retrieved 4 Oct 2026
Population within 5 km
143,257
Statistics Canada, 2021 Census, retrieved 22 Sep 2026
Nearest direct competitor
46 m
Google Places, retrieved 4 Oct 2026

The short version

Strongest driver: Anchor co-tenants at 10/10 — 7 traffic anchor(s) within 600 m (3 grocery).
Biggest weakness: Direct competition at 1/10 — Nearest direct competitor is Example Taqueria at 46 m; 9 direct rival(s) within 1 km.
Watch cannibalization: Northline Tacos is 4.9 km away — outside the 3 km deal-breaker but inside the 8 km comfort buffer.
N
0250 m500 m
Example
Example report. The places, names and numbers are for illustration only.
for an independent café

104 Street NW, Edmonton

WORTHY
75
out of 100
Data completeness: High
Location summary

About 143,257 people lived within 5 km at the 2021 Census. In the census area containing the site, median household income was $78,000 in 2020 and median age was 36.0 at the 2021 Census. The nearest published traffic count is 24,900 vehicles a day on 104 Street North of 61 Avenue, about 40 m away (City of Edmonton, 2022).

for an independent café
Nearest Northline Tacos
4.9 km
Population within 5 km
143,257
Nearest direct competitor
46 m

The short version

Strongest driver: Anchor co-tenants at 10/10 — 7 traffic anchor(s) within 600 m (3 grocery).
Biggest weakness: Direct competition at 1/10 — Nearest direct competitor is Example Taqueria at 46 m; 9 direct rival(s) within 1 km.
Watch cannibalization: Northline Tacos is 4.9 km away — outside the 3 km deal-breaker but inside the 8 km comfort buffer.
Tamur Malik
Founder, MapWorthy

Every time, the hardest call was the location. A lease ties you down for years, and one wrong corner can cost you your savings. Yet the answers were scattered: census tables that take days to read, driving around counting competitors by hand, and site studies priced for big chains, not for one owner opening one store. Too many franchisees signed on gut feel. Brokers got asked "will my business work here?" and had nothing solid to show.

In the news

Updated automatically by AI, not written by MapWorthy. Summaries can contain mistakes, so read the full article at the link.

Pricing

Pick the plan that fits how many sites you check.

All prices in Canadian dollars, billed monthly.

Free
$0
3 reports, once1 brand
  • Overall score and answer
  • Deal-breakers
  • Population within 5 km
  • Site photos
  • Score breakdownIn paid plans
  • DemographicsIn paid plans
  • Drive-time mapIn paid plans
  • Competitor tableIn paid plans
  • Traffic countIn paid plans
Start free
Starter
CA$79/ month
10 site evaluations a month1 brand
  • Full report: score breakdown, drive-time rings and map, demographics now and 2031, competitor table, traffic count
  • Save up to 10 sites and compare
  • Print / PDF
  • Restaurant map (your brand's food type only)
  • Financing-Ready Site Package (Canadian sites)
Choose Starter
Pro
CA$179/ month
30 site evaluations a month1 brand
  • Everything in Starter, plus:
  • Market grader
  • Heat map
  • Extra brands, CA$29 or CA$109 a month each
Choose Pro
Broker & Team
CA$349/ month
60 site evaluations a monthUnlimited brands
  • Everything in Pro, plus:
  • Restaurant map with every food type
  • 2-page client sheet for each site
  • Clients and tour packages
  • Check up to 10 sites at once
  • Your logo on sheetsComing soon
  • Fit Finder — what fits this addressComing soon
Choose Broker & Team
Franchisor
Custom
  • Brand profile set up for your concept
  • Sales range for brands with enough store data
  • Training on your own store salesComing soon
Contact us
Just one site?Single Site Report — CA$109, one time. No subscription.
Buy one report

Frequently asked questions

  1. How do I analyse a location for my franchise brand?

    Start with who lives nearby, the competition close by, and the deal-breakers that can stop a site. MapWorthy scores each address against your brand's profile and shows the reasons behind its answer.

  2. What does the answer mean?

    When the data allows, a report ends in an answer from MAPWORTHY to WEAK, or RULED OUT when a deal-breaker stops the site. It lists any deal-breakers, and paid reports also list the factors behind the answer.

  3. Can I check more than one address?

    Yes. You can check as many addresses as your plan allows, and compare them side by side.

Every place has a next move.

Check your first address free.

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